I hear a lot of aspiring entrepreneurs say “if only I had an idea.”
They spend weeks and months digging through various industries looking for a problem that no one else has solved yet, hoping to be the first and steal the show.
The idea is you can’t have a business if someone else has already done it. The competition can’t be beat.
I think that’s just plain wrong. Instead of being “new,” what about just being “better”?
Drifty was not “new” at anything. Every one of our products is an improvement on older ones. Instead, we strive to be better than what came before.
People constantly compare our second product Jetstrap with tools like Dreamweaver or FrontPage. They say we are the evolution of these tools. We love when they say that.
The nice thing about trying to be better instead of new is the market has already validated itself. They use products that can be improved on. They spend money and are familiar with how the products work and what they can and currently can’t do.
Being better means having something concrete to compare yourself to. Instead of Jetstrap making crappy HTML like Dreamweaver or FrontPage, we export really clean code that is what a pro would write by hand.
Instead of having every little feature under the sun we just have a few, and we make it super easy to jump in, get your work done, and get back to living your life. “Better” becomes its own brand of “new.”
The beautiful thing is what is “better” for one person might not be better for another. That means a market that was previously monolithic might really have segments that can be isolated.
This makes it easy to start small and grow big. Target one segment of a market you think you can improve on, and build something simple for them.
Drifty started small. Our products focused primarily on front-end web and mobile development. As we understand more about what our customers need, we are starting to expand beyond that. But only now that we have validation, revenue, and a team to do it.
So next time you are looking for a startup idea, why not try to improve on something you think sucks? Chances are someone else thinks it sucks, too.